July 8th, 2019

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Aaaand we’re back! We hope everyone had a great 4th of July holiday and that you’re all ready to get back on the grind, because we have some good news for you today. As we all know by now, rates have been giving us a lot of breaks in the recent months, with the 30-year rate hitting a 3-year low (you read that right) last week. And that’s big news for many Americans homeowners. How many? Well, according to Freddie Mac and Black Knight, over 8.2 million. And each one of those homeowners could potentially drop their current interest rates by at least 75 basis points, meaning there are massive savings opportunities for a huge chunk of Americans. On average, these homeowners could save $266/mo, a number you’ll definitely want to use if you’re doing what you should be doing: outbound calling all new leads and older leads who are in a position to take advantage of this market. Outbound calling needs to be the name of the game this week. And don’t just rely on low rates to get you deals because if you have them, so does almost everyone else. Use these low rates as a reason for taking a full app, but constantly hammer on the monetary and service benefits, sell multiple loan options, and have a killer Q3.

Photo by yanalya