July 11th, 2018
According to the MBA's weekly Mortgage Applications Survey, purchase applications are on the rise, while refi apps are at their lowest levels in 18 years. What does this mean for you as an LO? You have to have your A-game on every single call, whether it's a purchase or a refi borrower. That means practicing and role-playing every day before you hit the phones, working on your objection responses, your value presentations, and working the selling system on each app.